I introduced you to this really cool Swedish brand before. It's a really perfect ethical clothes wear. I'm very happy with it's durability and style. So Eliott will be able to give his clothes to Lily for sure. Also, I'd like to show you a bit of the latest Autumn collection and introduce you to the owner a little:
Guitar t-shirt one we like
Cloud t-shirt one we like
New one we like collection AW 17
dancing girl in one we like
Vicky from one we like
I love the fact that clothes can be for both girls and boys and equally look cool. I had the opportunity to try a few items this summer (and before that in the spring). And I'm so happy with the quality and kids love the look:If you check the website, you can see those t-shirts in other colours too!The owner of the brand, Vicky, recently opened a store and I took a few pics there to show you a little. But especially, I want you to meet her! She is one of the nicest person I met this year in Stockholm along with Petra that I talked about here. She has a lot of energy and put her heart into her brand and project:The colours of this collection is reminding us of Nordic winter colours. Blues, greens, browns. Vicky gives lots of love to making the clothes. And she has an eye for the patterns, colours and graphics that will hit at all ages. I particularly like that the 12 yr old son I have can enjoy it without it being the super fashionable high street brands. At the end of August, we rented a house near Stockholm. On a little island called Storholmen. You have to take a boat to go to town which makes it really fun. So I took Lily on a shoot there with a t-shirt and socks from One we like. And we had to most fun session that day! And here is a "little" selection of the magic that happened:If you are ever passing by Stockholm, you should go and have a look at One we like's flagship store. The address is Odengatan 48, Central Stockholm. Otherwise, check it online.Happy shopping!